{"id":814,"date":"2016-09-21T19:00:00","date_gmt":"2016-09-21T17:00:00","guid":{"rendered":""},"modified":"2022-02-16T20:04:34","modified_gmt":"2022-02-16T19:04:34","slug":"focus-en-vue-le-mystere-de-la-premiere","status":"publish","type":"post","link":"https:\/\/melissapontery.fr\/index.php\/2016\/09\/21\/focus-en-vue-le-mystere-de-la-premiere\/","title":{"rendered":"Focus : "Quelqu'un en vue", le myst\u00e8re de la premi\u00e8re de couverture."},"content":{"rendered":"
\n<\/div>\n
\n
\n\"Focus<\/a><\/div>\n

La premi\u00e8re de couverture de Quelqu’un en vue<\/a><\/i>, d’In\u00e8s Benaroya m’a beaucoup interpell\u00e9 lors de ma derni\u00e8re lecture. Si bien bien que m’est venue l’envie de d\u00e9cortiquer sa construction afin de d\u00e9couvrir le secret de sa myst\u00e9rieuse aura. Dans cet article, je vous propose donc une courte analyse graphique de l’image et ses significations cach\u00e9es.<\/p>\n

<\/p>\n

\n***<\/div>\n
\n<\/div>\n

En communication, on nous apprend que la majorit\u00e9 cr\u00e9ations graphiques \u00e0 vis\u00e9e marketing se lisent en Z, en partant du coin en haut \u00e0 gauche pour s’achever en bas \u00e0 droite. Si on analyse de plus pr\u00eat la premi\u00e8re de couverture de Quelqu’un en vue<\/em>, on parvient d’ores et d\u00e9j\u00e0 \u00e0 identifier le c\u0153ur de l’intrigue.<\/p>\n<\/div>\n

\nEn haut \u00e0 gauche, tr\u00f4ne le nom de l’auteure, le titre du livre et son genre. Ces informations sont essentielle \u00e0 l’identification de l’objet et repr\u00e9sentent le point de d\u00e9part de \u00ab\u00a0l’aventure lecture.\u00a0\u00bb
\nPuis, notre \u0153il est attir\u00e9 par l’image en elle-m\u00eame, et si on la regarde attentivement, on voit bien qu’au centre, le mur de l’immeuble mat\u00e9rialise une sorte de s\u00e9paration. A gauche, l’impersonnel, l’indiff\u00e9rent, le vague. A droite, des appartements se rapportent \u00e0 des vies de famille, diff\u00e9rents destins bien particuliers.<\/p>\n<\/div>\n
\nPoursuivons notre lecture en Z, en bas \u00e0 gauche se trouvent le nom de la maison d’\u00e9dition : Flammarion. Par analogie, on pourrait rapprocher le nom de la maison d’\u00e9dition \u00e0 ce que serait la baseline<\/i> sur une affiche publicitaire. La baseline<\/i> est en quelques sortes la signature, ce qui d\u00e9termine les contours d’une campagne publicitaire. Dans le monde de l’\u00e9dition associer le nom d’une maison \u00e0 un ouvrage litt\u00e9raire signifie que le texte pr\u00e9sent\u00e9 dans le livre correspond \u00e0 la ligne \u00e9ditoriale de la soci\u00e9t\u00e9. L\u00e0 aussi, il s’agit d’un \u00e9l\u00e9ment informatif qui a une importance capital pour situer le titre sur le march\u00e9.<\/p>\n<\/div>\n
\nEnfin notre \u0153il finit sa course en bas \u00e0 droite et s’accroche sur ces deux fen\u00eatres allum\u00e9es, en opposition avec les deux niveaux de fen\u00eatres au dessus qui sont, soit baign\u00e9es d’obscurit\u00e9, soit voil\u00e9es. Dans les deux cas, on notera une coupure de l’accroche visuelle. En revanche, en bas \u00e0 droite, cette lumi\u00e8re allum\u00e9e nous ouvre le regard sur un int\u00e9rieur, nous invite \u00e0 entrer dans l’intimit\u00e9 des membres de cette famille. L’homme \u00e9tant curieux de nature, on observe. Que fait cette femme face \u00e0 cet homme ? Quelle est leur d\u00e9coration ? Semblent-il heureux ? Malheureux ?<\/p>\n

Finalement le c\u0153ur de l’histoire est d’ores et d\u00e9j\u00e0 d\u00e9voil\u00e9 puisque le roman d’In\u00e8s Benaroya nous invite dans l’intimit\u00e9 de Val\u00e9riane, l’observ\u00e9e et de Vincent, l’observateur que nous incarnons en tant que lecteur.<\/p>\n

\n***<\/div>\n
\n<\/div>\n

Apr\u00e8s tout, apprendre \u00e0 lire entre les lignes fait tout le charme d’un roman, mais apprendre \u00e0 lire sa charte graphique l’est tout autant. Ce petit billet vous a-t-il plu ? Ayant suivi des \u00e9tudes de communication, je me suis personnellement beaucoup amus\u00e9e \u00e0 l’\u00e9crire. Si l’exercice vous int\u00e9resse, c’est avec plaisir que je m’y plierai \u00e0 nouveau lors d’une prochaine lecture.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La premi\u00e8re de couverture de Quelqu’un en vue, d’In\u00e8s Benaroya m’a beaucoup interpell\u00e9 lors de ma derni\u00e8re lecture. Si bien bien que m’est venue l’envie de d\u00e9cortiquer sa construction afin de d\u00e9couvrir le secret de sa … <\/p>\n","protected":false},"author":1,"featured_media":815,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[75],"class_list":["post-814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-analyse-premiere-de-couverture","latest_post"],"yoast_head":"\nFocus : "Quelqu'un en vue", le myst\u00e8re de la premi\u00e8re de couverture. - M\u00e9lissa Pont\u00e9ry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/melissapontery.fr\/index.php\/2016\/09\/21\/focus-en-vue-le-mystere-de-la-premiere\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Focus : "Quelqu'un en vue", le myst\u00e8re de la premi\u00e8re de couverture. - M\u00e9lissa Pont\u00e9ry\" \/>\n<meta property=\"og:description\" content=\"La premi\u00e8re de couverture de Quelqu’un en vue, d’In\u00e8s Benaroya m’a beaucoup interpell\u00e9 lors de ma derni\u00e8re lecture. 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